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You have a story to tell? then it’s worth doing it beautifully!
Whether it’s an advert, poster, brochure, catalogue, for print or web, rest assured that your presentation will be outstanding and cast in the best light.
As the saying goes, beauty is in the eye of the beholder. On the other hand, presenting information that is easily digestible, accessible and useable has measurable metrics requires skill and experience. If it is worth doing then it is worth investing effort in planning, research, design, production and execution. It’s easy to slap pretty pictures to a wall of text and call it a day. It is hard and time-consuming to understand a body of text and try to make it accessible to a recalcitrant and often indifferent audience.
It’s important to identify key consumers that engage and extend your brand in their social circle. These aren’t solely motivated by an emotional response to your brand. There is an important audience that engages at a deeper level and tends to be more loyal. Granted, most communication efforts don’t require exhaustive project planning. If it is important enough to go through the effort of brushing up a brand, then it is worth understanding the audience and build a long term relationship. A lot of key design projects look like they’re done to celebrate instead of marking a milestone of a deeper engagement with the brand’s publics. Handing over a new brand document to the cheapest design outfit is equivalent to burning the manual soon after publishing. This website is designed with long text for a purpose. Can you figure it out?
For many jobs, giving up is not an option. Many times I see clients who are resigned to doing bad work because they perceive their audience as being uncultured or uneducated. This happens a lot in science communications and public-facing services of a technical nature. Society is evolving and becoming ever more sophisticated. An adult today cannot survive simply on the skills learned at school. Institutional communication exercises have to educate and edify their audience. If you’re spending time and effort on a communications exercise, why skimp on a key set of communications techniques that can add a qualitative upgrade to your project’s outcomes?
Print design
Brochures and magazines
Design proposal for mobile-first website
Design extends brand and built according to client brief
Catalogues
Top: Sample spreads from the Malta Trade Directory. The client’s Excel files were translated automatically into proper typesetting. The upfront design preparation was worth it as the client had the ability to change their data and start the design process early. This reduced design errors to zero as each update was mostly automated.
Newsletters
Environmental design and wayfinding
Top: In-store graphics for Gozo Campaign
Illustration
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