Portfolio

Case study for a re-branding exercise for Il-Majjistral Nature and History Park.

Client was transforming a derelict building into a visitor centre and took the opportunity invest in a rebranding exercise. Project included research , this involves client interviews, site inspections and a preliminary report on way forward.

Research.

Most times, clients ask for a quick job to check a milestone and get deliverables done and dusted with minimum fuss. Sometimes, a client wants an outsider’s perspective on the operations. These usually involve informal interviews with key stakeholders at all levels of the business and a site visit to get an understanding of the brand’s unique values.

Rational behind approved logomark

The unique positioning of Il-Majjistral Park Nature and History Park makes it an ideal spot to spy a sunset in all its fabulous colours, no matter the season. The light and airy typographic treatment adds to the uniqueness of the brandmark and can be used by itself to great effect. A stylised graphic on top recalls the uncontaminated views of the sunset as experienced at the park.

Variations on a theme ☞

It is always worth having an asset that represents the key design values of the brand for use in small, unobtrusive places that help reinforce the brand without being too loud. Many times, there is a need for a mark where the placement of a full logo will be technically or visually inadvisable.

Brands that are actively promoted in assorted media, merchandising and third-party events need a resilient set of logo variations that can work in any design environment. Designers doing task work do not have the time and wherewithal to study a brand manual and past work to fish out the most suitable adaptation of the logo for the practical limitations imposed on their work. It is always best to be prepared in advance for the most obvious needs.

Having approved lock-ups of the brand at hand helps keep a consistent quality across all media, no matter who is doing the promotional work. Needless to say, this requires proper understanding and reinforcement of the brand’s rules and use of appropriate assets for the job at hand.

Sample design work for assorted applications

A complete brand manual proposes practical translations of the brand’s design rules into various communications and promotional channels.

Having a consistent art direction across all media helps create mind-space in the audience. The brand’s unique values transpire by osmosis without being an imposition on the brand’s consumers. This requires a level of professionalism and craftsmanship. Nowadays it is easy to find assorted solutions on the cheap from the wildest corners of the internet and slapping them together into some frankenbrand.

We have the skills to research, design and build a consistent print, video and web solution to fit your brand’s expectations.

Assorted marks for merchandising.

Consistent reinforcement of the brand’s unique design features helps with recall and shows a commitment to quality that transpires to the public’s view of the brand. When a brand is treated consistently, the client is reassured that the rest of the business is conducted with the same diligence.

Graphic design has little to do with fine art. It is all about communicating reliably over a chaotic and noisy environment to reach your target audience and leave a positive impression. Business doesn’t happen on first encounter. Often it is first necessary for the audience to come acquainted with your brand and product. This happens over time and across many opportunities. Having a consistent and memorable brand helps your brand stand out from the rest.

A full colour rendition of the log mark if not always advisable. Many times a crisp rendition in one solid colour helps with visibility and clarity of message. This versatility also makes it possible to render the logo to great effect on most merchandising available in stock at local suppliers. Being prepared is half the battle when tasking minor jobs that are time and price sensitive.